Box Crib is a full-service strategy and brand studio focused on aligning creativity with business impact.
We partner with companies focused on the built environment, uncovering what makes them distinct—and translate that clarity into purposeful brands, marketing strategies, and content designed to drive meaningful results.
Chris Jasinski
Founder, Head of Strategy
With more than 15 years of experience in strategic planning, marketing, branding, and business development, Chris blends creativity, practical strategy, and genuine human connection at every stage.
His work has transformed how organizations tell their stories and build community, always with an eye on making design communication more human and authentic. Chris is known for introducing fresh ideas like documentary storytelling, personal brand building, impactful fundraising, and memorable events that connect organizations, clients, and the public. Whether guiding a rebrand, creating a simple strategic plan, or helping teams launch memorable campaigns, Chris is committed to making lasting impact.
He believes success starts with listening—drawing out what makes people, teams, and organizations unique. Above all, Chris empowers organizations to connect deeply with their audiences and builds relationships that last well beyond any single project.
Nick Hoag
Partner, Head of Creative
With more than 17 years of experience leading marketing, brand, and digital strategy, Nick Hoag combines creative vision, strategic precision, and collaboration to help design-led organizations thrive. A former owner of The Future Forward, Nick has partnered with renowned teams at Studios Architecture, Fry Reglet, Morris Adjmi Architects, and William Rawn Associates—guiding them in shaping meaningful narratives and elevating their presence across digital and physical platforms.
Nick’s work brings clarity and cohesion to how organizations express their identity and engage their audiences. His approach bridges design, business strategy, and storytelling—ensuring every touchpoint communicates purpose and authenticity. Whether developing a comprehensive brand strategy, mentoring internal teams, or leading digital transformations, Nick is driven by connection and progress. Above all, he believes strong partnerships and clear communication are the foundation of lasting impact.
Our work spans strategy, creative, and execution. We take the time to understand your organization from the inside out—your people, your culture, your goals—then design solutions that connect insight, creativity, and measurable outcomes. By pairing intuition with market perspective, we move efficiently, adapt thoughtfully, and build systems your teams can actually use.
We believe the strongest brands are human, authentic, and clear. When your story is told with both creativity and honesty, it doesn’t just get noticed; it enables people to understand you, trust you, and grow with you.
For more than 15 years, we’ve worked alongside firms across architecture, engineering, construction, design, and real estate development to clarify their positioning, strengthen their brand presence, and support long-term growth.
We’ve had the opportunity to contribute to work for organizations including:
ACE Mentor Program
Amanda Martocchio Architecture
American Institute of Architects
BDE Architecture
Board Lead
Brick
BRS Architects
Bunsa Studio
Cardello Architects
Cause Strategy Partners
Centerbrook Architects
DBI Construction Consultants
Dillon Kyle Architects
EDG Architecture
Eskew+Dumez+Ripple
Fry Reglet
Garcia Stromberg
HGA
Hunger Network
KGA Architecture
KSS Architects
Merrell Soule Architects
MKPL Architects
Morris Adjmi Architects
MVE Architects
Nano Architecture
NEXT Architects
Parts and Labor Design
Richard Fleischman + Partners
RMF Engineering
Roger Ferris + Partners
Rogers Partners
Side Hustle House
Site Design Group
Studios Architecture
SVA Architects
Tallman Segerson Builders
The New Design Project
The Novogratz
Trapolin Peer
Union Studio
Vision 3 Architects
VMDO Architects
Vocon
William Rawn Associates
Workstead
“Every day is an opportunity to be creative. Another day to share ideas.
Another day for our minds to discover what could be.”
— Richard Fleischman, FAIA